Evolve Studio

Evolve Studio is a social media marketing studio that caters to lifestyle brands around the world. They offer clients social media services that are strategic, creative, and results-driven.

In 2023 I worked with Catrice, the founder, to revamp the Evole Studio visual identity. Catrice already had existing materials so my challenge was to build on the initial ideas she had.

The Brand Identity

The challenge for this brand glow-up was to create a logo and identity that would attract the exact clientele the founder wanted to connect with. We went for a feminine design, with a little boldness and whimsy.

We kept the color palette pretty neutral with deep rich browns and a luscious cream. These colors evoke sophistication that will resonate with her ideal clients. To spice it up, a soft lilac was added to serve as an accent color.

The Logo

The logo plays with the brand name. It’s in a serif font to evoke an elevated timelessness and features lines “sprouting” out and up to convey the studio's desire to help brands evolve.

The Icon & Submarks

The Icon is a play on the letter E and is derived from the same idea of using lines to symbolize growth. However, this time the style is a bit more playful to show the studio is not too serious and can be fun as well! Submarks or secondary logos offer brands flexibility to put their mark on all kinds of materials, whether it be for print or digital collaterals.

Social Media Content

I created a variety of materials for Evolve, but the primary work revolved around creating social media materials. Creating social media content is a great way to explore the design possibilities of a brand identity. In this set of social media posts, I used illustrations, played with type, and used mockups to bring the designs to life!

Get in touch with Cathrine at Evolve Studio via instagram or visit www.weevolvestudio.com